Good Design Doesn't Come From Thin Air!

I may make it look easy, but I can promise you that none of my designs come out of thin air! The tools I use to create the logos and design elements that you love have helped me build confidence over the years. I’ve pulled together a list of my favorite design tools to give you a peak into my process!


The Adobe Suite 

Every design I create is made possible because of Adobe Illustrator, Photoshop, Indesign, or After Effects. They’re amazing tools that all designers should master.


Dribbble, Pinterest, & Art History Textbooks

If I’m ever in need of a direction or inspiration for one of my clients, I always turn to places packed full of design and art. At the beginning of every project I remind myself that it’s impossible to pour into a project if my creative well is empty. These resources help me to find new ideas, pull from history, and understand what good and bad design looks like.


A Sketchbook & Mechanical Pencils

The best way to get into the nitty gritty of design is to hash out ideas on paper. This process always helps me to clear out the bad ideas and find interesting, new design to deliver to my clients. Sketch paper is always better than printer paper because it erases easier and mechanical pencils guarantee a strong, consistent line.

To learn more about custom design packages or to start a project of your own, visit my design page!

I hope you’ve enjoyed this peak into my daily life as a designer! Have questions? Contact me directly at

Madison Starke

Design * Illustration * Branding * Animation