Have you noticed the trend going around called “Hygge?” It’s a Danish tradition that people around the world are incorporating into their lives. Think warm blankets, tea, candles, and all things cozy. So you can Hygge your home, your office, even your car (why??) but have you thought about giving your brand some coziness?
I’ve collected a couple tips on how to give your brand a cozy edge.
1. Choose a simple color pallet
Have you ever been in a meeting where too many people are talking at once and it just becomes stressful and confusing for everyone there? Your brand’s color pallet can have the same effect! Choose two or three colors at most to be your scheme and do your best to stick to it. Think warmer tones or neutrals with a pop of color. Keep your scheme consistent through your branding, website, and social media.
2. Easy on the fonts
Stop what you’re doing right now and count how many fonts you’re using on your platforms. If you’re using any more than three, consider cutting down. Like your color scheme, your fonts should be as consistent as possible across your brand. Try fonts that are different, but compliment each other, like a Modern Serif paired with an open San Serif. Consult this handy guide from The Everygirl if you're stuck.
3. Cut down on social media platforms
If you’re trying to promote yourself on 12 different platforms, you’re likely not giving a whole lot of attention to the platforms that you need to. How do you decide which platforms deserve the most attention? Survey your email list or post a survey link on your social accounts and ask your loyal followers and potential dream clients where they spend the most time. Choose the top 3 or 4 answers and focus the majority of your time on those platforms.
4. Focus your skills
Are you a bit of a Jane of All Trades? This is a super admirable feat (and I'm so proud of you), but offering 15 different services can be overwhelming to your clientele. Choose two or three services to focus on that you enjoy the most and allow other skills to be supporting or a la carte services.
Remember that less is almost always more when it comes to design. Taking the time to cut out what’s unnecessary now will pay off later. Now get to work! You’ve got the makings for a great brand, boss lady!