4 Questions to Ask Yourself About Your Logo
Your logo is often the first impression that a potential client has of your business. Have you stopped to think about what your logo says about you before you even have the opportunity to introduce yourself?
You could be communicating everything your client needs to hear, or your could be giving them the wrong message. How do you know? I’ve compiled these tips for making sure that your logo says what you need it to.
Is it scalable?
If you put your logo on a billboard, t-shirt, and business card, would it consistently communicate, no matter the size? It’s crucial that your clients are receiving the same message no matter where they’re interacting with you. So if your logo is so detailed that it looks crowded or can’t be read on a business card, it’s not effective.
Is it readable?
Your clients need to be able to see your logo and understand what you do in a very short amount of time. Try to avoid patterns and complex design that crowd or complicate your logo unless they’re absolutely crucial to your message. You should also avoid excess text or unnecessary taglines.
Is it unique?
Spend some time researching similar businesses to yours and make sure that there’s no way someone could confuse your branding with a competitor's. Not only could this cause a copyright issue, but it could also mean losing clients to your competitor.
Is it classic?
Unless you have unlimited time and money, you likely don’t want to have to rebrand every time trends shift. Your logo doesn’t have to last the life of your business, but it will be beneficial to have a logo that can be functional and successful for a few years. Make sure your logo can grow with your business.