5 Secrets Graphic Designers Use to Create Your Brand
There’s so much excitement around receiving a new logo. Finally you have something that encompasses your business’ message! So now you’re all ready to go, right? Before you consider your branding finished, take a minute to consider a couple things.
Do you know the difference between your brand and your logo? Your brand is the impression you leave, digital or physical, on your potential clients. Your logo is just a small part of your brand. So you have a logo, but what about the rest of your brand?
I know it can feel daunting to think of all the places your potential clients can interact with you, so I’ve compiled a couple steps you can take to define your brand.
Decide What Marketing Materials You’ll Use.
To start, decide how you want your clients to interact with you. Make a list of all the materials you’ll be using. Don’t forget little details! Here’s an example of a material list:
-Website / Blog
-Social Media Profiles
-Shipping / Packaging Materials
Create a Branding Guide.
Now that we’ve determined what your marketing materials are, you need to define the parameters you’ll use to make sure your materials fit into your brand. Your branding guide is basically a recipe for your brand and should include any form your logo will take, your brand colors, your brand fonts, and parameters for graphics and photos.
If you don’t have time to create your own branding guide, contact me and I’ll get ya on the right track!
Create a Social Media Plan.
Next you’ll want to put together your recipe for your social media accounts. The first step is to choose which profiles you want to use. The best way to do this is to analyze your ideal client and show up where they spend time. You can also reach out to past clients that you loved working with and find out a)the social media platforms they use regularly and b)how they found you.
Once you’ve chosen your platforms, it’s time to come up with a plan. Decide the look and feel you want your platforms to have and list those emotions in your social media plan. You should also include colors you’d like to frequent your feeds, content you’re interested in sharing, and the voice you’ll write in.
If you still feel a little stuck, reach out to me and I’ll help you create a social media plan that works for you.
Brand Your Website.
Use your branding guide to rebrand your website to your new brand recipe. A couple brand colors as accents and consistent fonts can do wonders for your website. Some things to remember: a) keeping your website simple will allow your products and services to shine and b) finished is better than perfect!
Create Your Promo Items.
If you’ve completed the above steps you’ve already accomplished a ton of work, great job! And now for the finishing touch – your promo items. These items can be anything from hats to shipping materials. Your only requirement should be they follow your brand recipe in your branding guide. Get creative and put your personality into these pieces, they’re a great way to further your brand personality and keep your clients excited about your products and services.
Wow, we’ve really tackled a lot here! If you’re ready to tackle all these points, get going, you’ve got a lot of work to do, but no shame if you’re feeling overwhelmed. If at any point in your brand journey you’re feeling stressed, contact me and we’ll work together to get your brand back in shape!