How to Find and Use Keywords

Rachel & Ross’ relationship arc through Friends, Lorelei’s sassy and independent spirit in Gilmore Girls, Leslie Knope’s determination and seemingly undying energy. These are things that drive our favorite shows. They may not feel like the most important plot points, but they’re really what keeps us coming back to watch another episode.  

Think of Keywords like this. They are not necessarily the stars of the show, but they are the support structure that makes the show what it is. Keywords are the words or phrases you use to drive traffic to your website, and I cannot stress how important it is that you find and use the correct ones. Here are the most important things you need to know about the most important part of SEO – Keywords.

Keywords are the words and phrases your ideal client will use to find you.

To start, if you do not know who your ideal client is, it’s time to find out:


Once you have an understanding of your ideal client’s problems, you can create and tailor content to meet their needs and show up in their Google search. For example, if you want to design office spaces for startups, you won’t use the same keywords as a company who wants to design office spaces for massive, corporate organizations because those corporate bigwigs are not your people, grassroots entrepreneurs are.

So how do you find these keywords? Google Keyword Planner is an awesome tool that allows you to see how many people are searching for your keywords and how much competition there is for results. Put yourself into the shoes of your ideal client and make a list of things you think they would search for.


Not all Keywords are alike.

The sweet spot is to find keywords that have enough traffic (demand), but not too much competition. This is called finding your Niche. I typically shoot for industry keywords that have 1K-10K monthly searches and low to medium competition. It is also good to include a couple industry keywords that have 10K-100K monthly searches and low to medium competition as well.


Utilizing Keywords.

After some trial and error, you’ve likely found some keywords that will help you reach your ideal client. I would suggest keeping a record (I use a Google Sheet) of your keywords.

Creating content specifically with your keywords in mind is much easier than trying to go back through existing content to plug your keywords in. Consider creating blog posts, quizzes, or opt-ins that focus on your keyword.

 Other areas to use your keywords include your website headers, website urls, hashtags, image alt text, and page descriptions. By continuing to use keywords and consistently producing content, you’ll increase your credibility with both Google and your clients.


Keywords can feel daunting, but by taking the time to find the best keywords for your business, you’re ensuring that you’ll begin to show up in your ideal clients search results!