How To Spring Clean Your Logo
It’s that time of year again. The time when we purge our closets and Maria Kondo our furniture in the hopes of starting fresh. So in the spirit of spring cleaning, I’ve put together my tips for spring cleaning your logo. Sometimes we lose sight of what our business stands for - this is an opportunity for you to look at your brand with fresh eyes.
Here are a couple tips on how to spring clean your branding:
1. Choose a simple color pallet.
Have you ever been in a meeting where too many people are talking at once and it just becomes stressful and confusing for everyone there? Your brand’s color pallet can have the same effect! Choose two or three colors at most to be your scheme and do your best to stick to it. Think warmer tones or neutrals with a pop of color. Keep your scheme consistent through your branding, website, and social media.
2. Easy on the fonts.
Stop what you’re doing right now and count how many fonts you’re using on your platforms. If you’re using any more than three, consider cutting down. Like your color scheme, your fonts should be as consistent as possible across your brand. Try fonts that are different, but compliment each other, like a Modern Serif paired with an open San Serif. Consult this handy guide from The Everygirl if you're stuck.
3. Cut down on social media platforms.
If you’re trying to promote yourself on 12 different platforms, you’re likely not giving a whole lot of attention to the platforms that you need to. How do you decide which platforms deserve the most attention? Survey your email list or post a survey link on your social accounts and ask your loyal followers and potential dream clients where they spend the most time. Choose the top 3 or 4 answers and focus the majority of your time on those platforms.
4. Focus your skills.
Are you a bit of a Jaqueline of all trades? This is a super admirable feat, but offering 15 different services can be overwhelming to your clientele. Choose two or three services to focus on that you enjoy the most and allow other skills to be supporting or a la carte services.
Remember that less is almost always more when it comes to business. Taking the time to cut out what’s unnecessary now will pay off later. Now get to work! You’ve got the makings for a great brand!