How to Optimize Your Pinterest to Increase Your Website Traffic

I love Pinterest. It’s my source of inspiration for everything from weekly meal prep to my bedroom gallery wall. But here’s a little secret: it’s also the highest source of traffic to my website.  That’s right, Pinterest.

For the longest time, I had a profile that I used specifically for myself, absolutely without a clue as to how powerful a business tool Pinterest can be.  Now I use it to attract leads, stand out as an expert in my niche, and plan content for my clients and myself. Here are the steps I’ve taken to reach more than 300K monthly profile views.


The Basics.

First thing’s first, make sure you are using a business profile instead of a personal profile. This is an easy switch that can be made in your settings, however it does have to be verified so be prepared to wait a day or two.

Also be sure to claim your website domain and any other social accounts you want connected to your profile. Finally, be sure to activate rich pins for your website.


Optimize Your Profile.

That’s right, we’re going to talk about keywords… again. Honestly, they’re just so darn helpful. Keywords will play an integral part in attracting people to your Pinterest profile. Here are all the places you should use keywords: 

  • Profile Descriptions

  • Board Titles

  • Board Descriptions

  • Post Titles

  • Post Descriptions

  • Hashtags


Create Content and New Pins.

The more content you create, the more opportunities you have to interact with other profiles. Many experts will suggest creating several pins for a single blog post, effectively multiplying your opportunities to connect. Not only is this an effective traffic driver, but it gives you pre-made content for other platforms as well. Don’t forget to optimize your content with keywords!


Pin, Pin, Pin!

This may be the most fun part! Now that you’ve created your amazing content, surround it with pins from other experts. This gives your profile credibility and allows you to gain some traction.


Because Pinterest is a little different from other forms of social media, we don’t always immediately think of it as a marketing tool. But by taking the right steps, it has the potential to be your biggest traffic driver and client attractor.

Now, get pinning!