Use This Social Platform to Find Your Favorite Clients!

Yes, we’re talking about Ideal Clients again. Do I sound like a broken record? Seriously though, you’ve gotta find out who your Ideal Client is. It’s crucial to the success of your business. The reason for this is that people behave differently based on their demographics and will interact with your business differently because of their background.

Knowing your Ideal client also saves you time and $$$. You have to be honest with yourself. Your products and services are not for everyone and your success rates will skyrocket when you choose the correct audience to target your content to.

All that to say, if you don’t know your Ideal Client yet, use my free guide to find out!

 Ok, so now that you know your client demographics, let’s figure out what social media platforms will give you the best chance of reaching your Ideal Client.

 

You should be using Pinterest if…

Your Ideal Client identifies as female

Your Ideal Client identifies as a Millennial (between 23 and 38)

Your Ideal Client generally makes $50,000 or more annually

Your Ideal Client is located in the US

You sell products

You create written content

You want your Ideal Client to find you using a Smart Phone

 

You should be using Snapchat if…

Your Ideal Client is younger than 35

Your Ideal Client identifies as female

Your Ideal Client is a college student

You can engage with your Ideal Client daily

You want your Ideal Client to find you using a Smart Phone

You create video content

 

You should be using Facebook if…

Your Ideal Client is between 18-65 years old

Your Ideal Client is located in the US

Your Ideal Client is located internationally

Your Ideal Client identifies as female

Your Ideal Client identifies as male

Your Ideal Client lives in a city

Your Ideal Client generally makes $75,000 or more annually

 

You should be using Linkedin if…

Your Ideal Client identifies as male

Your Ideal Client is a recent college graduate

Your Ideal Client is a decision maker in their industry

Your Ideal Client generally makes $75,000 or more annually

Your brand voice is more professional than playful

You create written content

 

You should be using YouTube if…

Your Ideal Client identifies as male

Your Ideal Client is located internationally

You create nostalgic or educational content

You create beauty tutorials for women

Your Ideal Client is between 18-65 years old

You create video content

 

You should be using Twitter if…

You want your Ideal Client to find you using a Smart Phone

Your Ideal Client identifies as male

Your Ideal Client identifies as female

Your Ideal Client lives in a city

Your Ideal Client is under 50 years old

You create news related content

 

You should be using Instagram if…

Your Ideal Client identifies as female

Your Ideal Client identifies as teenager or Millennial

You create visual content

You want to connect with a local audience

You are a crucial part of your brand (you show up in your posts)

You post content during the week

 

These are not strict rules. If you like using Twitter, but your audience isn’t really showing up there in 2019, it’s completely ok to keep using it. The point is to not miss out on crucial engagements with your ideal audience because you’re using the wrong platforms. If you want them to buy products or services from you, you have to start showing up where they spend time.  

It may take several interactions with you for your ideal client to commit to purchasing your product or service, so start showing up and getting those sales!

Statistics for this post were found on omnicoreagency.com